Placed under the tutelage of the Ministry of Tourism and Air Transports, the Senegalese Agency for Tourism Promotion (ASPT) is assigned the mission to:
➢ Implement the tourism promotion policy developed by the Government;
➢ Enhance the attractiveness of the Destination Senegal;
➢ Boost internal tourism;
➢ Establish financial and technical partnerships necessary to prop up initiatives and activities supporting the promotion of the destination Senegal;
➢ Foster synergy amongst the different partners of the Government in the development of the sector;
➢ Develop and roll out programmes of specific actions for tourism promotion;
➢ Ensure the permanent provision of information on the "Destination Senegal";
➢ Develop tourist products and contribute to the improvement of the quality of services.
➲ Services to professionals
➲ Coordination of Senegal’s participation in international travel shows;
➲ Permanent mechanism for the surveillance and analysis of tourist markets;
➲ Assistance to hotelkeepers and tourist promoters based in Senegal in the development and promotion of their offers;
➲ Provision of general information on the Destination Senegal and its tourist offer;
➲ Holding of promotional events (Eductours, press trips…).
➲ Promotion tools and instruments
➲ A "Senegal" label playing the role of umbrella brand for all stakeholders of the Senegalese tourist sector;
➲ A multilingual web portal;
➲ Generic and thematic promotion materials ;
➲ Media and off-media campaigns in Senegal and abroad (in target markets);
➲ Partnerships with airlines and publishers of magazines and books;
➲ Participation in relevant international professional shows.