Fidak: a showcase of “made in Senegal”

The Senegalese Agency for Tourism Promotion (ASPT) held Tourism Day on Thursday, December 29 at CICES, as part of the 30th edition of the Dakar International Fair (Fidak).


The ASPT rolled out the red carpet to visitors to the Fair, from Senegal, the sub-region and the world, with the attractions of the various tourist destinations in Senegal as a backdrop.

Several Travel and Tourism officials and personalities took part in Tourism Day, an annual event on Fidak's agenda, dedicated to domestic and sub-regional tourism.

Among them, Mamadou Bassirou NDIAYE, Secretary General of the Ministry of Tourism and Leisure, the Director of Tourism Regulations, Ismaïla Dione, Cheikh Gaye, Permanent Secretary of the Syndicate of Travel Agencies of Senegal, Mohamadou Manel FALL, Director of Tourism Promotion, and several representatives of African countries.

Fidak is a showcase of "made in Senegal". It offers enormous visibility to Senegalese know-how in business, crafts and events,” said ASPT Director General Pape Mahawa Diouf at the opening of the ceremony.

“Several Africans discover Senegal via FIDAK. This is an asset for Senegal's positioning on regional tourism,'' he added.

Pape Mahawa Diouf Directeur Général de L'ASPT

The presentation of the Taamu-Senegal initiative was a highlight of the Tourism Day.

Launched on June 17, 2020, the Taamu-Senegal initiative is a vast multi-sectoral, multi-media, multi-channel communication campaign that brings the national tourism offer closer to the national tourism demand.

Thanks to the platform, preferential rates and tailored promotional offers are made available to national and sub-regional customers, as well as to the entire African diaspora. A dynamic that has become part of the value chain's DNA, with promotional offers increasingly tailored to national customers.

In the same vein, the Ministry of Tourism and its various branches, including ASPT, are conducting advocacy and also incentive policies with a view to increasingly improving the qualitý-price ratio in hotel occupancy.

Deprived of foreign tourists due to worldwide travel restrictions, Senegalese tourism stakeholders have been able to maintain their activities thanks to the "Taamu Sénégal" campaign, a call to spend "vacations at home" in Senegal.

Two and a half years after its launch, players in the private tourism sector are unanimous about the positive effects of the Taamu Sénégal operation. It has increased the number of Senegalese and Africans who travel and spend money on tourism in Senegal.

Overall, travel to Senegal has shown renewed interest since the recovery. Air traffic has returned to pre-Covid-19 2019 levels, estimated at 1,500,000 arrivals at the airport.

Destination Senegal also registers "more visitors during IFADK. And the media coverage of the event has a positive effect on the image and reputation of the city of Dakar.

The entire value chain (guides, interpreters, craftsmen and hoteliers) benefits from the significant spin-offs generated by IFADK.

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